ABOUT THE BOOK:This book is particularly useful for all those people who are somehow connected with business or want to know how a business model works. In a business model, you have some building blocks which are basic to all the businesses. In this book, let us play with them, innovate the interconnection of those building blocks and do the experiments on those building blocks. You can disrupt the industry by working on your business model. You can diagnose the situation by comparing the business model of yours and your competitor’s business model. If you don’t improve the way you doing business, your competitors will eat you soon.ABOUT THE AUTHORAbhiram Tinku is a Mechanical Engineer from NIT Jamshedpur. He also has an MBA degree in Finance. He lives in Bangalore. He has 12 years of industry experience in Design and Management. He has worked in Finland, UK & Denmark as consultant. Currently he is working with a well known multinational company, as a Design Manager.