Nailing your Niche: The Small Business Owners Guide to identifying exactly what it is you do, who wants it, why they want it and why it is so important ... marketing (Coaching for Coaches Book 2)
Nailing your Niche: The Small Business Owners Guide to identifying exactly what it is you do, who wants it, why they want it and why it is so important ... marketing (Coaching for Coaches Book 2)

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If you are reading this (which obviously you are!) you are probably a new or struggling business owner who needs a little support in knowing how to attract the clients they want for their service or product.Well great news, you have come to the right place.As a new business owner, I knew I had a great service, I had all the equipment and logistics in place, I just needed customers. That was the hard bit, until I understood what my niche was, who I wanted to serve and what I could offer to them specifically.I thought to myself, ‘wouldn’t it have been great to have a handy guide to help me to develop my niche from the get-go’. Well this is that guide, I couldn’t find one, so I wrote one. ‘Necessity is the mother of invention” anonChances are that you like me, are a business owner because you have a service or product that you believe in and that you know people want, do you not. However, without understanding your niche you are unlikely to maximise your client reach, develop your sales strategy or market your offer in the right place.In this guide I will tell you exactly what a niche is, why you need to know what yours is, how to develop it and how to use it to increase your client base.Everything going on in the world right now has made it so much more important for us to be working smarter, really understanding the pressures and concerns our clients have in this time of change and uncertainty. Using this guide will help you to avoid wasting time and money in trying to sell to everyone and increase your ability to reach clients who will really want to buy from you.

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